PATRICIA PÉREZ SALEM

Patricia is an architect with a degree from ITEM and a Master’s in Architecture and Urban Culture from UPC. Her work spans architecture, design, and fashion, crafting experiences that merge disciplines and push the boundaries of creative expression. With a deep expertise in architectural communication, branding, and publishing, she has shaped the narrative of influential projects and institutions.

She has held key positions at Oscar Tusquets, Artigas & Sanabria, and Miralles Tagliabue EMBT, where she led international publications, curated exhibitions, and directed architectural communication strategies. She played a pivotal role in the creation of the Enric Miralles Foundation, defining its vision, branding, and cultural programming.

Beyond architecture, she is the founder of La Emperatriz, a jewelry and lifestyle brand celebrated for its originality and artistic approach. Her work has been showcased at Mercedes-Benz Fashion Week in Mexico and New York, and featured in exhibitions such as Una Modernidad Hecha a Mano at MUAC. She has collaborated with VANS, SEAT, and PUMA, designing pieces that bridge fashion, design, and contemporary culture.

Currently, she plays a key role at Double Rainboww, the multidisciplinary design studio founded by Dani Rosselló, where she oversees creative direction, publishing, and branding. Her work continues to shape the intersection of architecture and cultural storytelling, crafting spaces and narratives that are deeply rooted in history, materiality, and collective memory.